Digital Marketing Insights
Expert perspectives on digital marketing strategy, performance, measurement and sustainable business growth.
All guides
Practical insights informed by over 19 years of agency and client-side experience.
10 Tips for Building an Effective Digital Marketing Strategy
Explore 10 practical tips for building a digital marketing strategy aligned with commercial priorities, customer needs, measurement and sustainable growth.
Digital Marketing Insights10 Ways to Grow and Scale Your Business with Digital Marketing
Discover 10 practical ways to use digital marketing to grow and scale your business profitably through better strategy, measurement and investment decisions.
Digital Marketing InsightsTop 10 Tips for Google Ads Success
Discover 10 practical Google Ads tips to improve targeting, bidding, conversion tracking and campaign performance. Expert advice from JDTE Digital.
Digital Marketing InsightsTop 10 Tips for Paid Social Advertising
Explore 10 essential paid social advertising tips covering Meta Ads, targeting, creative strategy, conversion tracking and campaign optimisation.
Digital Marketing InsightsTop 10 Tips for SEO and AI Search Visibility
Discover 10 practical tips for SEO, technical optimisation and AI search visibility to improve your website's discoverability.
BuyingAgency or consultant? An honest comparison
A senior comparison of costs, incentives, delivery models and access to expertise across agencies, consultants and in-house teams.
MeasurementAttribution after cookies: a practical set-up
How reliable measurement can support better investment decisions, stronger accountability and more effective marketing after third-party cookies.
BiddingBroad match and smart bidding: when to trust the machine
A commercial perspective on when Google Ads automation can improve efficiency, and when greater control is needed to protect performance.
AI searchGetting your brand cited by ChatGPT and Google AI
How AI search systems select sources, and the content and structural signals that can strengthen a brand's visibility.
AuditHow to audit a Google Ads account in one afternoon
A focused review of the signals that reveal wasted spend, measurement gaps and opportunities to improve Google Ads performance.
StrategyWhat Large-Scale Marketing Teaches Us About Smarter Budget Planning
Commercial lessons from large-scale marketing that can improve budget allocation, measurement and decision-making at any level of investment.
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