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YouTube and Video

YouTube is the channel most performance teams avoid because they cannot measure it. Joseph scaled YouTube from £0 to £4m a year and proved a +9.0 ROI from YouTube brand investment through marketing mix modelling.

What you get

YouTube planFormats, audiences, frequency and budget, built for the objective: brand, consideration or direct response.
Google and YouTube partnershipJoseph has built these relationships before. Betas, planning support and measurement studies.
Brand measurementBrand lift studies, search lift and MMM, so the board sees a return, not a view count.
Creative briefWhat the first five seconds need to do, and how to test it.

Who this is for

  • Brands spending seven figures on search and social who have never made YouTube work.
  • Marketing directors who want a brand channel they can defend to finance.
  • Teams that have tested YouTube on last-click attribution and concluded it does not work.

What Joseph does

YouTube is often undervalued when it is measured using the same framework as lower-funnel channels. Joseph plans it as a brand and demand channel, sets the budget against a marketing mix model, and reports the return the model shows. In a betting and gaming group, that approach took YouTube from nothing to £4m a year, with MMM over an 18-month cycle showing a +9.0 ROI from the brand investment.

See the measurement and MMM case study.

Talk to Joseph about your account

A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.

Book a calljoetobin17@gmail.com07568 172261