Sector
Paid search for property
Portals own the generic search, the customer is local, and the lead is only worth something if it becomes a viewing.
Sectors / Property
What makes it different
Portals own the generic search, the customer is local, and the lead is only worth something if it becomes a viewing.
Where the money is lost
- Competing with portals on terms they will always win.
- Optimising to enquiries rather than viewings and instructions.
- Local search structure missing or broken.
- Lead response times undoing the media spend.
What Joseph does
- Builds local search structure and location strategy.
- Connects CRM data so bidding works to viewings and instructions.
- Sets rules on where to compete with portals and where to use them.
- Measures lead response and follow-up alongside the media.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.