Growth
App Marketing and ASO
Driving app adoption is a different job from driving web sales. Joseph took app adoption past 70% of customers in a betting and gaming group by treating installs, activation and retention as one measured funnel.
What you get
App growth planInstall, activation and retention targets, and the media plan behind each.
MMP set-upAppsFlyer, Adjust or Branch configured so media data connects to in-app events and revenue.
Store optimisationListings, screenshots and keywords tested for conversion.
Web to app migrationMoving existing customers into the app, where the margin and retention are better.
Who this is for
- Businesses where the app customer is worth more than the web customer and adoption is stuck.
- Teams buying installs on cost per install with no view of what those users do afterwards.
- Product and marketing teams who need one funnel view from ad to retained user.
What Joseph does
Cheap installs are easy. Users who activate and stay are not. Joseph connects the mobile measurement partner to the media platforms and the business data, sets the targets on activation and retained revenue, and plans web-to-app migration for existing customers. In a betting and gaming group that approach took app adoption past 70% of the customer base.
See the betting and gaming case study.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.