Sector
Paid search for healthcare
Advertising rules on what can be said, sensitive audiences and long consideration periods. Paid search still works, when it is built for the constraints.
Sectors / Healthcare
What makes it different
Healthcare paid search runs under Google’s healthcare policies, advertising standards and, for private providers, professional codes. Some products cannot be advertised at all. Others need certification. Audiences are often researching a worry rather than shopping, so the ad and the page have to inform before they sell.
Where the money is lost
- Ads disapproved for policy reasons, with campaigns off for days.
- Bidding on symptom terms with no path to a booking.
- Remarketing used where the policies do not allow it.
- Measuring enquiries rather than appointments or treatments.
What Joseph does
- Builds the account around what the policies allow, so it runs without interruption.
- Structures search from research terms to treatment terms with different targets for each.
- Connects the booking or CRM system so the reporting shows appointments, not form fills.
- Plans creative and landing pages with the compliance team from the start.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.