Sector
Paid search for insurance
Aggregators dominate generic search, renewals are seasonal, and the number that matters is policies written, not quotes started.
Sectors / Insurance
What makes it different
Aggregators dominate generic search, renewals are seasonal, and the number that matters is policies written, not quotes started.
Where the money is lost
- Fighting aggregators on price terms the brand cannot win.
- Optimising to quote starts rather than policies.
- Compliance slowing every creative change.
- Renewal and new business search run to the same target.
What Joseph does
- Focuses spend where the brand has an advantage and uses aggregators as a channel where it does not.
- Connects quote and policy data so bidding works to written policies.
- Builds a compliance-ready creative process.
- Separates renewal from new business with different targets.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.