Sector
Paid search for automotive
Manufacturer, dealer group and finance provider all bid on the same model names. The sale is a test drive and a handshake, weeks after the click.
Sectors / Automotive
What makes it different
Manufacturer, dealer group and finance provider all bid on the same model names. The sale is a test drive and a handshake, weeks after the click.
Where the money is lost
- Manufacturer and dealers bidding against each other on the same terms.
- Optimising to brochure downloads instead of test drives and sales.
- Model launches with budgets not ready.
- No connection between the lead and the dealer management system.
What Joseph does
- Sets the search rules between manufacturer and dealer tiers.
- Connects lead data to test drives and sales so bidding works to what sells cars.
- Plans the launch calendar a quarter ahead.
- Measures the online contribution to showroom sales with geo tests.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.