Sector
Paid search for technology and saas
High CPCs on category terms, a free trial or demo between the click and the revenue, and a sales cycle that can run for months.
Sectors / Technology and SaaS
What makes it different
High CPCs on category terms, a free trial or demo between the click and the revenue, and a sales cycle that can run for months.
Where the money is lost
- Optimising to sign-ups or demo requests with no view of what becomes pipeline.
- Paying category CPCs that only make sense on annual contract value.
- Brand terms undefended against competitors.
- Search and LinkedIn run by different teams to different targets.
What Joseph does
- Connects the CRM so bidding works to qualified pipeline and closed revenue.
- Sets targets from contract value and payback, not from cost per lead.
- Builds the competitor and comparison strategy.
- Plans search, LinkedIn and content under one measurement view.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.