Paid media
Programmatic and Display
Programmatic buying that is planned to an outcome and measured with holdouts, not with view-through conversions. Joseph has planned and bought programmatic for multinational brands since his agency years.
What you get
Programmatic planInventory, formats, audiences and frequency, planned to a clear objective.
Brand safety and viewabilityInclusion lists, verification and viewability targets set before a pound is spent.
Agency or trading desk reviewFees, tech costs and working media checked line by line.
Incrementality measurementHoldouts and geo tests. View-through conversions are not evidence.
Who this is for
- Brands with a programmatic line on the plan and no clear view of what it delivers.
- Marketing teams paying an agency trading desk and unsure what share is working media.
- Businesses that want display and video to support search and social, measured as one plan.
What Joseph does
Programmatic supply chains can introduce significant technology and intermediary costs. JDTE audits the path from investment to impression to identify unnecessary cost and improve working media. Joseph then sets the brand safety and viewability rules, plans the buy to a real objective and measures it with holdouts.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.