Affiliate Marketing
Affiliates can be the most efficient channel on the plan or the most wasteful, depending on who is in the programme and how they are paid. Joseph has run affiliate programmes at group scale in one of the most affiliate-heavy sectors there is.
What you get
Who this is for
- Ecommerce and subscription businesses paying commission on sales they cannot prove are incremental.
- Betting, finance and telecoms brands where affiliates are a large share of new customers.
- Marketing teams who inherited a programme and have never audited it.
What Joseph does
Affiliate programmes drift. Coupon and cashback sites take last-click credit for customers who were already at the checkout. Commission structures set years ago pay for volume rather than value. Joseph reviews every partner against the incremental sales they bring, redesigns the commission structure, and measures the biggest partners with holdouts.
Affiliates were one of the channels scaled under one measurement discipline in the betting and gaming programme.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.