Sector
Paid search for financial services
Regulated ad copy, aggregators on every term and the difference between an application and an approved customer.
Sectors / Financial services
What makes it different
Financial services search is expensive and regulated. Ad copy has to pass compliance. Landing pages have to carry the right disclosures. Aggregators and comparison sites outbid brands on generic terms because they sell the lead to several of them. And the number that matters is approved customers, not applications, which means the account has to be connected to the decisioning data.
Where the money is lost
- Optimising to applications rather than approvals or funded accounts.
- Fighting aggregators on generic terms where the brand cannot win on price.
- Compliance review slowing creative changes to a crawl.
- Cross-sell measured as new acquisition.
What Joseph does
- Connects the account to approval and funding data so bidding works to real customers.
- Focuses generic spend where the brand has an advantage and uses aggregators as a channel where it does not.
- Builds a compliance-ready creative process so changes ship in days.
- Separates new customer and existing customer search with different targets.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.