Sector
Paid search for media and entertainment
Subscription acquisition with churn on the other side, content launches that spike demand for days, and an app that matters more than the website.
Sectors / Media and entertainment
What makes it different
Subscription acquisition with churn on the other side, content launches that spike demand for days, and an app that matters more than the website.
Where the money is lost
- Buying subscribers on cost per sign-up with no view of retention.
- Launch spikes missed because budgets are flat.
- App installs and web sign-ups measured separately.
- Content search terms left to piracy and aggregator sites.
What Joseph does
- Sets targets on retained subscribers and lifetime value.
- Plans the content calendar into budgets and creative.
- Runs web and app acquisition as one funnel through the MMP.
- Owns the content and title search terms with the right structure.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.