Sector
Paid search for b2b and professional services
Low volumes, long cycles and a sale that closes offline. The account has to be judged on the leads sales accepts, not the leads marketing counts.
Sectors / B2B and professional services
What makes it different
Low volumes, long cycles and a sale that closes offline. The account has to be judged on the leads sales accepts, not the leads marketing counts.
Where the money is lost
- Smart bidding with too few conversions to learn from.
- No lead quality feedback from sales.
- Generic terms that attract job seekers and students.
- Measuring form fills when the business measures signed engagements.
What Joseph does
- Sets up lead quality feedback from the CRM into the media platforms.
- Chooses bidding strategies that fit the volume.
- Builds negative lists and structure that keep the wrong audiences out.
- Reports on accepted leads and pipeline, not forms.
Talk to Joseph about your account
A thirty-minute call. You describe the account, Joseph tells you what he would look at first. No deck, no pitch.